Small Retail & Trades Marketing

Kiwise

Kevin Trye — Tue, 19 Mar 2013 06:52:57 +0000

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People passion

Kevin Trye — Tue, 19 Mar 2013 06:52:19 +0000

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Shopping Site Makeovers

editor — Sun, 22 Jul 2012 02:01:34 +0000

We’ve been doing lots of eCommerce shop upgrades lately. These are small business shopping sites that have become outdated, with falling traffic and sales. Many are running on older open source platforms like Cubecart, Opencart, Zencart, OSCommerce etc. Once considered good DIY platforms that were easy to establish but are now being overtaken. It’s a [...]

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Where are the Customers?

editor — Sat, 21 Jul 2012 22:28:50 +0000

It’s a common problem. New website is built, basic SEO work done and still not a lot of enquiries. Firstly, we need to define the relative size of your market. Google provides some neat tools for this.

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Automotive Websites

Editor — Fri, 25 May 2012 20:15:13 +0000

To be effective, tradespeople and especially those in the automotive sector need to run the right type of website and backup tools in order to get the best return and avoid spending more than they need. Automotive Industry – Website Special Features The key thing for those doing car repairs or serving is to to [...]

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What’s Your Google Ranking?

Editor — Thu, 12 Jan 2012 04:55:00 +0000

It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search. If your website isn’t showing up on page one for multiple search terms, your [...]

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Website Not Working for You?

Editor — Thu, 22 Dec 2011 21:22:37 +0000

There’s lots of reasons websites don’t work for companies. Poor design, more coding, content and far too little attention what Google needs in a website. Yet web site upgrades are often deemed unnecessary and too costlyl Yet these same company owners will seldom hesitate to hire another salesperson, believing them to be the magic bullet [...]

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Google AdWords – Not for the DIY

Editor — Sun, 20 Nov 2011 00:49:24 +0000

We’ve done a few AdWords campaigns recently for clients and it’s become clear that many are not getting good value. One new client was spending around $350 per week for around 80-90 new visitors per day which they were happy with. With an average cost of 75c per click. This seemed high to me, even [...]

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More expensive, smarter websites

Editor — Sat, 15 Oct 2011 00:01:11 +0000

We’ve been building lots of small business websites recently. Our busiest quarter ever! One thing that is coming out is the desire for more features. Specifically, items like webforms that auto-respond to client enquiries, provide email newsletter signups, search optimised, plus Facebook and CRM integration. Thankfully, people are realising that the lovely looking ‘brochure websites’ [...]

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Yellow vs Google – The Numbers tell all

Editor — Tue, 12 Apr 2011 02:17:00 +0000

There’s lots of stories around Yellow Pages online and its effectiveness for business advertising – Eager Yellow Pages reps always have a slick, plausible story to tell. How truthful are they? Independent case studies are rare, but here’s one from Brisbane. You’ll now discover the relative leads generated and costs across Yellow, Google Adwords and [...]

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